Course summary

OVERVIEW Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture – when they look at the business landscape, they identify the opportunities to communicate and influence audiences, and spot the threats that could damage their brands. This marketing degree is all about exploring that landscape, taking those opportunities and avoiding those threats. You’ll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. To start with, you’ll learn about marketing fundamentals, but you’ll also have the flexibility to choose units that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills. Above all, you’ll be ready for a career in marketing – following in the footsteps of graduates from this course now working in advertising, account management, media planning, public relations, event management and more. FEATURES AND BENEFITS

• Triple accredited – our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.

• Marketing experts – with years of experience in industry, our teaching staff provide a unique insight into the world of marketing, advertising, digital media and PR.

• Accredited degree - a Chartered Institute of Marketing (CIM) accredited degree.

• Enhance your employability – With our award-winning ‘Rise at Manchester Met’ programme you can gain extra academic credits towards your degree.

• A creative city – Our business school is in the heart of Manchester, home to a collection of great businesses and marketing companies and agencies.

• Mentoring scheme - open to final year students, get the opportunity to be mentored by marketing professionals in industry. Be inspired, expand your networks and broaden your horizons to the types of roles available in the sector.

• Regular industry events – attend guest talks and masterclasses from thought leaders in the industry and network with recruiting businesses.

• Supporting you in person and online - student support initiatives including drop-in sessions, lecture recordings and dedicated support, both on and offline.

• Choose a placement or study abroad – the course offers real flexibility as you will enrol on the three year course and then decide if a placement or overseas study is right for you once you have started your studies, so you don’t have to decide now.