30Nov
UndergraduateBath Spa University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
Become a socially-conscious marketer. Learn practical digital marketing skills and gain experience of cutting-edge tech with our Marketing degree.
- Prepare for a career in the fast-paced and ever-evolving business of marketing.
- Enhance your creative and digital skills by gaining experience of cutting-edge marketing technology.
- Work towards a qualification from the Chartered Institute of Marketing (CIM) alongside your degree.
Modules
Year one Gain key knowledge of the business environment, organisational structures and business cultures. You’ll begin to build your marketing toolkit from the start of your degree, learning about the process of marketing, building campaigns and using digital technology. You’ll also hone the data management skills that will support later learning on data analytics and use online simulations to explore various business scenarios. Year two In the second year you'll start to develop your digital marketing skills and learn more about all aspects of promotional media. On successful completion of the Digital Marketing Essentials module in semester one, you’ll immediately obtain DMI certification that shows you've learned the fundamental skills of digital marketing and is recognised by the world’s leading employers including Google, Facebook and Twitter. You also get the chance to customise your own study journey by choosing modules that support your specific career goals. For example, you could take a deeper dive into social media marketing by studying digital storytelling, influencers and contemporary celebrities in marketing. You can also choose modules that’ll give you the tools to support your career goals, whether these are to become an entrepreneur, work in a start-up or crowdfund to enable you to be your own boss. Year three is your Professional Placement Year. Final year You’ll focus on sustainable and societal marketing – a major trend in business today – and learn to create a future-ready brand strategy. You’ll also have the opportunity to learn about emerging digital and immersive marketing technologies and the role of AI in marketing initiatives, and you’ll get to join The Studio, our innovation hub for creative media technology. Your final dissertation and module choices are flexible, allowing you to explore topics and make business connections related to the sector of marketing that you'd like to explore. You might decide to lean more towards developing your mastery of digital marketing and content development, hone your expertise in the application of emerging marketing technologies (VR/AR/AI), or focus more on becoming an international marketing expert and how to manage cross-cultural teams. It’s up to you!
Assessment method
You'll be assessed in ways that test your marketing abilities, business knowledge and management skills in practical and applicable ways. These could include presentations, group work, computer-based simulations, podcasts, exams, essays, videos, business reports and opportunities to work on projects set by real companies. On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- MAR2
- Institution code:
- B20
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
A level - BBB - BCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM - DMM
Access to HE Diploma - M: 45 credits
International Baccalaureate Diploma Programme - 32 points
T Level - M
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
| EU | £15750 | Year 1 |
| International | £15750 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Bath Spa University
Newton Park
Newton St Loe
Bath
BA2 9BN