Fashion Marketing (with Foundation Year)

University of Winchester has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.

What does this TEF outcome mean?

Course summary

Learn from a teaching team with fashion industry experience

Set yourself up to flourish in your degree and beyond with our Foundation Year

Opportunities for placements and internships

Study abroad in the USA and France

If you can see yourself running catwalk shows at London Fashion Week, creating compelling campaigns for international brands or sourcing the latest trends for an online fashion retailer, then our three-year degree course could be the perfect fit for you. Fashion Marketing at Winchester focuses on the commercial face of the fashion-industry, embracing digital media and the latest marketing technologies. As part of the Department of Marketing Event and Project Management within the Business School, we aim to help you become an innovative, responsible and confident marketer and manager. Our programme has links with a range of industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign. There are opportunities for international study in the USA and France (in the second year of study), students are supported to find work placements at London Fashion Week, and there are opportunities for field trips. The Foundation Year (first year of study) gives you the chance to commence your studies with us if you have not quite achieved the degree qualifications required or if you feel you would benefit from the opportunity to develop your study skills and subject knowledge prior to embarking on your degree. Through a range of engaging, small-group lessons and practical placements, you will be equipped with the academic, professional and personal skills to help you succeed at university. Modules will cover broad topics as well as an introduction to your chosen subject area. You will also have the opportunity to study alongside students undertaking a range of degree programmes. Year 1 introduces you to the key theories, concepts and perspectives underpinning the subject area, as well as outlining the scope of the fashion industry. Topics include: Introduction to Academic and Professional Studies, E-Publishing, Understanding Markets, Fashion in Focus, Managing Finance, Introduction to Media, and Marketing Principles. Year 2 builds on your foundation year to provide further insight and opportunity to apply your learning in a range of areas such as Fashion Buying, Creativity Design and Innovation, Consumer Behaviour, Fashion Merchandising, Brand Identity and Design, Integrated Marketing Communications and Applied Marketing Research. By Year 3, you are ready to study in a more independent manner and to actively consider your work options before graduation. You align your final major project to your preferred career path via a range of optional taught modules, a research project, dissertation or part-time work placement. You can continue to hone your advanced skills in the following topics, which support your final major project: Fashion Media and Identity, Sustainability and Responsibility in Fashion, Strategic Brand Management, Strategic Innovation Management, Creating a Social Media Campaign and Digital Marketing. Our well prepared and skilled graduates go on to enjoy a wide range of careers within the fashion industry in marketing, media, brand management, writing and publishing, styling, advertising, public relations, trend forecasting, consumer research, buying, merchandising and visual merchandising. Graduates have gone on to work at Burberry, Harrods, WGSN, New Look and ASOS.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

Course does not award QTS

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:: N59X

Institution code:: W76

Campus name:: Main Site

Campus code:: -

Points of entry

The following entry points are available for this course:

Foundation
Year 1
Year 2
Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Applicants who wish to apply for advanced standing (exemption from part of a programme) based on previous study are considered on an individual basis. Applicants are required to provide transcripts. confirming the module titles and grades they have already achieved, as well as module handbooks and/or programme specifications showing the learning outcomes of the modules completed.

Entry requirements

Qualification requirements

UCAS Tariff - 48 points

GCSE/National 4/National 5

Applicants are usually required to hold a minimum of 1 x A-level or equivalent qualifications (e.g. 1 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.

English language requirements

Test	Grade	Additional details
IELTS (Academic)	6	An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.

Student Outcomes

Operated by the Office for Students

Employment after 15 months (Most common jobs)

Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England	£9250	Year 1
Northern Ireland	£9250	Year 1
Scotland	£9250	Year 1
Wales	£9250	Year 1
Republic of Ireland	£9250	Year 1
Channel Islands	£9250	Year 1

Additional fee information

For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (www.winchester.ac.uk).