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Marketing at University of Huddersfield - UCAS

Course options

2023 - 20242024 - 2025
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

University of Huddersfield has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.

What does this TEF outcome mean?

Course summary

Why Marketing? At Huddersfield, we were the first to introduce marketing into our undergraduate degrees and we continue to stay at the cutting-edge with our Marketing BA(Hons) course. We aim to keep abreast of all the latest marketing thinking and practice, to give you an excellent opportunity to build your skills and move on to your marketing career. Understanding what drives people to engage with experiences, products and services, marketing contributes to organisational and wider sociocultural transformation. Our course aims to give you a thorough grounding in marketing as well as the skills to develop creative and compelling content and communications. The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. This course gives you a solid marketing foundation and an understanding of marketing strategy as well as providing the resources to use a range of marketing tools such as branding, marketing communications and consultancy skills. How will you learn? You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions.

  • Our modules are developed with input from industry practitioners to ensure you have skills that are relevant to future employers.
  • In your third year we’ll give you the opportunity to take a placement year working for a variety of potential organisations in diverse roles that will allow you to apply and develop your skills.
  • All full-time academics in the marketing subject group are studying for or hold doctorates and their teaching is research led.
  • Colleagues present their research at international conferences such as the Academy of Marketing, World Marketing Summit, Consumer Culture Theory and the British Academy of Management, as well as publish in leading journals such as Marketing Theory, Journal of Advertising, Journal of Service Research, Journal of Business Research and Tourism Management.
What subjects will you cover? You’ll explore subjects such as Marketing and Society, Developing Creative Marketing Content, Creative Consultancy Project, Strategic Marketing Planning. The constantly changing landscape of marketing offers a dynamic and exciting career for students who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability. Professional links and accreditation: Our links with the Chartered Institute of Marketing (CIM) (http://www.cim.co.uk/), the key professional organisation for the marketing industry, give students access to a range of marketing industry events and guest speakers. The marketing course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications. Huddersfield Business School is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business (https://www.aacsb.edu/learners/tools/why-accreditation-matters). Less than 6% of business schools worldwide have obtained this prestigious accreditation. AACSB-accredited schools have successfully undergone a rigorous review process conducted by their peers in the business education community, ensuring that they have the resources, credentials, and commitment needed to provide students with a first-rate, future-focused business education. As a result, AACSB-accredited schools produce graduates who are highly skilled and more desirable to employers than other non-accredited schools. These accreditations are reviewed on a regular basis.

Modules

Year 1 Core modules: ASPIRE 1 Understanding Global Dynamics Digital Marketing in the Contemporary World Marketing and Society Creative Marketing Communications Principles of Marketing Year 2 Core modules: ASPIRE 2 Business Research Skills Social Media Marketing Services Marketing Developing Creative Marketing Content Consumers and Consumption Year 3 - optional placement year Final year Core modules: ASPIRE 3 Digital Campaigns and Communications Creative Consultancy Project Strategic Marketing Planning Option modules: Choose either: Management Dissertation Or, choose two from a list which may include: Global Events and Festivals International Marketing Marketing for Small Business

Assessment method

Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • Association to Advance Collegiate Schools of Business

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

https://www.hud.ac.uk/undergraduate/how-to-apply/entry-requirements/

English language requirements

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

https://www.hud.ac.uk/international/where-are-you-from/

Student Outcomes

Operated by the Office for Students
75%
Employment after 15 months (Most common jobs)
80%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
Republic of Ireland £9250* Year 1
EU £15000* Year 1
International £15000* Year 1

*This is a provisional fee and subject to change.

Additional fee information

This information is for applicants applying to study at the University of Huddersfield in the academic year 2023/24. Information is subject to change resulting from the government review of higher education funding in England, and other potential policy changes. This webpage will be updated with 2024/25 tuition fees as information becomes available. Tuition fees for UK students will cover the cost of your study at the University. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see our Fees and Finance page (https://www.hud.ac.uk/undergraduate/fees-and-finance/). If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available (https://www.hud.ac.uk/international/fees-and-funding/). Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.

Sponsorship information

Please see our website for more information - http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/

Marketing at University of Huddersfield - UCAS