Course summary
Marketing influences organisational success, from business growth to behavioural change. Learn how to stay ahead in business, satisfy changing customer needs and create successful strategies. Course description In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future. Our BSc (Hons) Marketing degree is closely connected to real-world industry through our experienced academics who have worked in this field. This means that you will learn from professionals who have been where you want to go. This degree will give you the opportunity to grasp the main ideas of marketing theory and gain practical skills which will empower you to use these concepts in innovative and exciting ways in the real world. The course is delivered by Aston Business School which is part of an elite group of global business schools that hold the gold standard of ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS. Key course benefits
- Recognised for quality – Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
- Professionally accredited – This programme leads to exemptions from the Chartered Institute of Marketing (CIM)
- Gold standard teaching – Aston University was awarded Gold – the highest possible rating for the Teaching Excellence Framework (TEF, 2023)
- Excellent prospects – Aston University was named runner-up in the University of the Year for Graduate Employment Award (Times/Sunday Times Good University Guide)
- Earn more – Our graduates are among the highest paid in the country, earning on average £36,100 five years after graduating (Longitudinal Education Outcomes, 2023)
- Safe in our hands – Marketing at Aston University was ranked 16th overall in the UK (Complete University Guide, 2024)
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N500
- Institution code:
- A80
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - BBB - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD - DDM
Access to HE Diploma - D: 30 credits M: 15 credits P: 0 credits
International Baccalaureate Diploma Programme - 31 points
GCSE/National 4/National 5
T Level - D
All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. Aston University welcomes applications from students with a wide range of qualifications from the UK and overseas, including combinations of qualifications. If your qualifications are not listed here and you wish to check whether they meet the entry requirements for this course, please contact the university.
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
International | £18250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Aston University, Birmingham
Aston Triangle
Birmingham
B4 7ET