Course summary

Course Description Marketing plays a vital role in tackling some of the biggest challenges faced by organisations in today’s dynamic business environment, from retaining competitive advantage and capitalising on the rapidly-changing needs of customers, to the evolving strategies of an organisation. Our BSc Marketing degree will develop your understanding of the core concepts of marketing theory, providing you with the skills and real-world experience to apply them in new and interesting ways. Whether you’re interested in a career in international marketing, within social media strategy or as a market analyst, our highly ranked BSc Marketing course (15th in the UK, Complete University Guide, 2020) will develop problem-solving and transferable skills that will support a breadth of career paths. Your first year is designed to equip you with a broad knowledge of marketing, giving you a strong foundation from which you can identify the areas aligned to marketing that interest you most. Throughout your studies, you’ll have opportunities to work with local companies and specialists on ‘live’ marketing projects, as well as undertaking an integrated placement year. You will have more freedom and take ownership of your marketing degree in the final year, having experienced both theoretical, applied and practical aspects of the subject, with more module choice to tailor your studies to your interests and specialist areas. Key course benefits • Ranked Top 30 in the UK for Graduate Prospects – On-Track (Complete University Guide, 2023). • Marketing is ranked 16th in the UK for student satisfaction (Complete University Guide, 2022). • Marketing is ranked 15th in the UK for career after 15 months (Guardian University Guide, 2023). • As part of your degree, you’ll undertake a professional placement, gaining valuable practical experience in the field of your chosen subject area. • Our market research quality has been ranked 8th in the UK (Compete University Guide, 2022). • This course is delivered by the triple-accredited Aston Business School – one of just 1% of business schools in the world to hold AACSB, EQUIS and AMBA accreditation. Course Details Modules For more information on this course and a full list of modules, visit the course page: https://www.aston.ac.uk/study/courses/marketing-bsc Assessment method For more information on the methods of assessment on this course, visit the course page: https://www.aston.ac.uk/study/courses/marketing-bsc