Course summary
Physical print media is perhaps considered a relic of a time past. It may never go away completely but as you’re already reading this online you know how important a tool the web is. Digital marketing is ripping up the (physical) marketing rulebook and changing the way businesses, charities, universities and just about anyone else, communicate with the world around them. Our Digital Marketing & Data Analysis course will equip you with the modern marketing know-how you’ll need to navigate this brave new world but we won’t just focus on pure marketing skills. This digital revolution is all thanks to data. Big Data. Data so big there are jobs and courses dedicated just to getting to grips with it. This course will take you behind the scenes of digital marketing and make sure you understand how and why data analytics is causing such a stir in the marketing world. You will build a portfolio of marketing material to demonstrate your creative and practical skills. Developing engaging web content, video content, customer personas, campaign proposals and analytics presentations. You will learn the theory behind the practice to create content with purpose, plan your own campaigns and track the results. The course will emphasise data analysis as central to marketing practice. You will confidently evaluate consumer behaviour, digital trends, and effective web design – making use of a range of strategies to understand customer needs. We will help you set yourself apart as a trusted source of marketing knowledge, whilst also responding to ethical concerns around the use of personal data. Our course will provide you with comprehensive knowledge and skills in digital marketing and allow you to think analytically, strategically and ethically about cutting-edge marketing practices. Thank you for reading. For more information, please visit our website.
Modules
https://www.yorksj.ac.uk/N111
Assessment method
https://www.yorksj.ac.uk/N111
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N111
- Institution code:
- Y75
- Campus name:
- York St John University
- Campus code:
- A
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
For Second Year entry, applicants must have completed the first year of Higher Education in a similar subject with a total of 120 credits. For Third Year entry, applicants must have completed the first and second year of Higher Education in a similar subject with a total of 240 credits. Applicants will need to submit a transcript of their completed study, and offers will be subject to a mapping exercise of modules to ensure an appropriate alignment of course content. Please be aware that transfer applications are subject to availablity of space on the selected academic year of your chosen course. For more information on the transfer process, please see https://www.yorksj.ac.uk/study/undergraduate/apply/transferring-to-york-st-john-university/. If transferring to the final year of a course containing a placement or study abroad year, you must have also completed a placement or study abroad year prior to starting the course.
Entry requirements
Qualification requirements
UCAS Tariff - 104 points
GCSE/National 4/National 5
Please click the following link to find out more about qualification requirements for this course
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Channel Islands | £9250 | Year 1 |
Republic of Ireland | £9250 | Year 1 |
EU | £13000 | Year 1 |
International | £13000 | Year 1 |
Additional fee information
Provider information
York St John University
Lord Mayor's Walk
York
YO31 7EX